Link building is an essential part of any search engine optimization strategy. Choosing the right SEO platform to assist with link building can have a major impact on your site’s ability to rank in search engines. In this article, we will compare some of the top SEO tools for link building to help determine the best option based on your needs.

Which SEO Platform is Best for Link Building?

When evaluating SEO platforms, some of the key criteria to consider include:

  • Link building features and capabilities
  • Accuracy and security
  • Ease of use
  • Pricing and value
  • Customer support


Ahrefs is one of the most robust SEO platforms, offering powerful link building capabilities through its database of over 213 billion backlinks.

Key features for link building:

  • Backlink checker to analyze competitor links
  • Site explorer to identify link building opportunities
  • Alerts when you earn a new backlink
  • Link intersect and DR overlap tools
  • Bulk link management options

Ahrefs provides highly accurate and trusted data to inform your link building strategy. It is easy to use with its web interface and offers world-class customer support. Pricing starts at $99/month for the Lite plan. Overall, Ahrefs is arguably the top choice for serious SEO agencies and professionals focused on link building.


SEMrush is another established SEO platform that includes backlink tracking and dedicated link building tools.

Useful features include:

  • Backlink analytics identifying valuable link opportunities
  • Link building toolkit to grow and manage links
  • Linkage Research to surface link prospect lists
  • Automated email outreach for scalability

SEMrush provides reliable and in-depth data to power your link building campaigns. The interface allows you to easily track and manage links while automating some link prospecting and outreach tasks. Plans start at $99.95/month for the Pro plan. For users wanting an all-in-one SEO and content platform, SEMrush is a great choice.


Pitchbox focuses specifically on blogger and publisher outreach to build quality links at scale.

Key Pitchbox features:

  • Blog discovery engine to surface link prospects
  • Automated or customized outreach templates
  • Link earning campaign analytics
  • Ongoing link monitoring

This platform simplifies the link prospecting and outreach process through automation and templates optimized to earn high-quality links. Pricing starts at $97/month for the Starter plan. For users focused exclusively on efficient and scalable link prospecting and outreach, Pitchbox is a top contender.

Key Takeaways

  • Ahrefs is arguably the most powerful option for link analysis and building sophisticated strategies but at a higher price point.
  • SEMrush provides robust SEO capabilities alongside tools to track and manage link building outreach.
  • Pitchbox simplifies the prospecting and outreach process through automation and templates.

The best platform depends on your budget, focus, and needs. Ahrefs is ideal for SEO agencies and advanced link building. SEMrush allows you to integrate link building into broader SEO efforts. Pitchbox gives you turnkey outreach at scale. Assess which solution aligns closest with your use case and priorities.


Link building remains essential for SEO success, but can be complex and time-consuming. The right software platform can help streamline research, discovery and outreach to build high-value links efficiently. Solutions like Ahrefs, SEMrush and Pitchbox each serve varying needs through different combinations of power, integration and automation. Clarify your goals, use case and budget when selecting the best SEO platform for link building. Focus on ease of use and capabilities that fit your strategy. With the proper tools, you can focus on execution rather than logistics for link building campaigns that move the needle.

Frequently Asked Questions

  1. What is the best free SEO tool for link building?
    While paid platforms like Ahrefs and SEMrush provide the most powerful capabilities, free tools like Google Search Console and Open Site Explorer offer some helpful link building features as well.

  2. Is manual or automated outreach better for link building?
    It depends on your goals. Manual outreach often yields higher quality links by customizing messages, but takes more effort. Automated outreach enables high volume at lower cost per link but conversion rates are typically lower.

  3. What sources should I use to find link building opportunities?
    Quality link building begins with research and prospecting. Helpful sources include Ahrefs Site Explorer, SEMrush Link Building Toolkit, Pitchbox Discovery Tool, manual blog searches, and exploring resources/sites linking to competitors.

  4. How do I get other websites to link to my site?
    Creating high-quality, informative content that resources link to naturally is the long-term goal. You can also directly pitch relevant websites through customized offers to mutual benefit, networking in your industry, interview/guest post outreach, giveaways, and HARO queries.

  5. What is an ideal number of backlinks per month?
    There is no universal ideal for all sites. Set targets benchmarking competitors in your space and work gradually – quality over quantity. Consistency matters most, aim for regular link growth through both earned placements and outreach efforts.

  6. What link building tactics should beginners focus on?
    Begin by creating compelling on-site content and resources people naturally want to reference and link to. Then build relationships through guest posts, product reviews, interviews to foster word-of-mouth referrals. Expand into giveaways, contests and influencer collaborations.

  7. Is it bad to have too many backlinks?
    There are rarely downsides to earning genuinely high-quality links from reputable domains. However too many low-quality, artificial or irrelevant links could potentially seem suspicious and put your site at risk for manual review or penalties.

  8. How much does a good link building service cost?
    Professional link building agencies and consultants typically charge from a few hundred dollars up to a few thousand dollars per month, depending on desired volume and results. Managed link building plans often start around $500 – $1,000 per month.

  9. What makes a backlink high quality?
    High-quality backlinks come from authoritative sites relevant to your niche and topic, have contextual anchor text and link flow, use your keywords, and send ranking signals like page authority/domain authority.

  10. Should I disavow low quality links?
    If your site has been subjected to an unnatural linking scheme like paid links or comment spam, it can help to document and disavow these through Google Search Console to avoid penalties.

  11. Is guest posting still a viable link building tactic?
    Yes, guest posting remains popular for SEO when done properly – securing natural placements and links from relevant sites through value-driven content contributions vs paid posts or spam outreach.

  12. What is the best way to find broken backlinks?
    Site crawlers in Ahrefs, SEMrush and other SEO tools automatically flag and report any 404 errors and dead links pointing to your site so you can attempt cleanups.

  13. How many outbound links should be on my site?
    There are no rules but relatively few truly valuable outbound links are best to keep visitors focused. Avoid anything that looks unnatural or overly optimized. Answer genuine user questions but funnel them back.

  14. What is the difference between a follow and nofollow link?
    A “follow” link passes equity and ranking power to the site it links to, while a “nofollow” tells search engines not to follow/transfer credit for that specific link.

  15. Should I use different anchor text for each link?
    Yes, vary your anchor text across different links pointing to your site. Both branded and unbranded anchors are helpful. Avoid over-optimization of exact-match keyword anchors.

  16. How often should I reach out for link building?
    Consistency is key for productive link building outreach. Connect at least weekly with a mix of cold outreach to new prospects and follow up nudges to past contacts. Automation helps scale this process.

  17. What tools will help me vet link prospects?
    SEO platforms like Ahrefs, SEMrush, Pitchbox and Moz provide metrics like domain rating and authority, page authority, spam score, followed vs no followed links ratios and more to vet prospects.

  18. How long should my outreach emails be?
    Links come through relationships over time. While automation has a place in link building, keep initial outreach emails short, genuine and personalized when possible. Focus on introducing yourself and briefly explaining how you can add value.

  19. What is the best way to organize link building outreach?
    Link building involves managing lots of moving parts and contacts. SEMrush Link Assistant, Pitchbox, and spreadsheet trackers help you log details like date contacted, responses and notes all in one dashboard.

  20. How do I get link building services clients?
    Focus on networking and referrals within your field. Establish your expertise by guest posting on popular industry blogs. Contribute unique research and insights to publications related to your services. Speak at local meetups and conferences.

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July 2024


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