Backlinks remain one of the most important ranking factors for SEO in 2023. Getting quality backlinks pointing to your website can help boost domain authority, rankings, and organic traffic. However, building backlinks can be challenging, especially for new websites with limited budget and resources.

How to Get Backlinks for Free?

The good news is that you can get quality backlinks without spending any money. In this comprehensive guide, we will explore proven free backlink building strategies, along with actionable tips to implement them.

Why Backlinks Matter for SEO

Backlinks are incoming links from external websites pointing back to pages on your site. Search engines like Google use backlinks to assess the popularity and authority of a webpage.

Websites with more backlinks from high authority sites tend to perform better in search results. Here’s why backlinks remain crucial for SEO:

  • Boost Rankings: More backlinks can improve your webpage’s ranking for target keywords.
  • Drive Referral Traffic: Backlinks allow visitors from external sites to land on your pages.
  • Increase Domain Authority: Quality backlinks from reputed sites enhance your overall domain authority.

Simply put, backlinks act as ‘votes’ that signal search engines to trust your content. By building genuine backlinks, you can maximize your SEO visibility organically.

Free Backlink Building Strategies

You don’t need a big budget or outreach team to build backlinks. Here are some proven free backlink building tactics you can leverage:

1. Guest Post Outreach

One of the most effective ways to build backlinks is by guest posting on niche authority websites related to your industry.

To implement a guest posting strategy:

  • Create Valuable Content: Draft exclusive guest posts that provide value to their audience. Include stats, expert quotes, actionable tips etc.
  • Identify Relevant Sites: Use tools like BuzzStream, Ahrefs, and Pitchbox to create a target list of sites that accept guest writers.
  • Personalized Outreach: Connect with site owners through cold email outreach. Build relationships and pitch your article ideas.

If your guest post is published, it will include a backlink and referral traffic. For best results, contribute to sites with domain authority above 30.

2. Link Insertion Outreach

Similar to guest posting, this technique involves contacting website owners in your industry to insert backlinks pointing to your content.

The outreach process includes:

  • Audit Competitor Links: Find sites linking to a competitor using Ahrefs or Majestic. These websites are more likely to accept your link insertion request too.
  • Identify Placement Opportunities: Scan through these sites to identify pages where your backlink can be naturally embedded.
  • Personalized Pitches: E-mail site owners pitching a contextual link insertion suggestion. Emphasize the value it will provide readers.

Using this method, you can build quality backlinks without paying or generating content.

3. Link Reclamation

If mentions of your brand or website appear on other sites without a link, you can use the link reclamation technique.

  • Set Google Alerts: Get notified whenever your brand/site gets mentioned on the web.
  • Assess Opportunities: Check if these brand mentions can be turned into backlinks relevant for readers.
  • Send Requests: Contact the websites asking them to hyperlink your mentions for added context.

Many site owners are happy to comply with reasonable link reclamation requests that improve content quality.

4. Resource Page Outreach

Most websites have dedicated ‘resources’ pages with content recommendations and lists. Getting your content featured on such roundups can earn high-quality backlinks.

To leverage this tactic:

  • Compile Target Pages: Use Google queries like “[niche] resources page” to find relevant roundups and lists on authority sites.
  • Audit Choices: Analyze the type of content featured on these pages – e-books, blog posts, tools etc.
  • Show Value: Email the site owners explaining why your content would make a valuable addition for their readers.

With persistence and compelling pitches, you can convince industry websites to backlink your content from their resource pages.

5. Skyscraper Technique

This advanced tactic involves creating superior content compared to an existing popular post – then reaching out to sites linking to that old content with a link swap proposal.

For example:

  • An in-depth guide on ‘copywriting tips’ has over 50 backlinks from writing blogs.
  • You create an even more comprehensive updated guide on copywriting.
  • Reach out to those 50 sites asking them to swap the old link for a link to your improved guide.

By offering updated value, the skyscraper method can earn backlinks from authority websites. But it involves extensive effort in creating truly better content worth the link swap.

6. Broken Link Building

Websites often have broken links leading to 404 error pages. By fixing such broken links with relevant replacement content from your site, you can build quality backlinks.

Here is the process in a nutshell:

  • Use tools like Dead Link Checker to find broken links on high-authority sites.
  • Audit if pages on your site can serve as a contextual replacement for those broken links.
  • Reach out to the website owners suggesting your content as the new link instead of the broken URL.

This is an ethical, white hat SEO technique that helps both parties – you earn a backlink while the site owner fixes broken links with relevant working content.

Optimizing Backlinks for SEO

Simply securing backlinks isn’t enough. You also need to optimize them for the best SEO results:

  • Relevant Anchor Text: Embed contextual, non-overoptimized anchor text in links instead of plain URLs.
  • Theme Authority Sites: Getting niche-specific links from authority sites signals expertise on a topic.
  • Quality over Quantity: Fewer high-quality links from reputed sites are better than lots of low-value links.
  • Natural Link Placement: Backlinks should occur naturally within the content instead of in footers or sidebars.
  • Link Velocity: Build links slowly over time – an overnight spike signals manipulation to search engines.

By keeping these best practices in mind, you can maximize SEO gains obtained through your backlink building efforts.

Key Takeaway

Getting quality backlinks is pivotal for improving search visibility. While paid link building options exist, you can expand your backlink profile completely free of cost too.

Tactics like broken link building, resource page outreach, and guest posting might seem daunting initially. But by gradually implementing one strategy at a time, anyone can build powerful backlinks, boost SEO rankings, and grow their platform over time.


Backlinks form the foundation of effective SEO strategies by signaling to search engines that your content is valuable. While paid backlink services might produce quicker results, they could be penalized by Google.

With persistence and value-focused distribution, the organic free backlink building tactics covered in this guide can help any website make progress. Do you have any other quality link building techniques to recommend? Feel free to share your insights in the comments below!


Q: Can you get backlinks without outreach?
A: Yes, it is possible to earn backlinks without manually contacting site owners for links. Tactics like publishing valuable content, optimizing site architecture, and earning mentions/citations online can indirectly result in sites naturally linking to your content over time. However, targeted outreach usually accelerates backlink gains.

Q: How many backlinks do you need to rank #1?
A: There is no universal number of backlinks required for #1 rankings. It depends on your niche, competition levels, optimization, and authority metrics. However, a domain authority above 70 often signals strong rankings potential. Leading sites in popular niches can have thousands of quality backlinks required to rank #1 for competitive terms.

Q: Can I automate backlink building?
A: While automating cold outreach at scale carries risks, you can apply automation judiciously to streamline parts of the link building process. This includes using tools to identify broken links, prospect resource pages, compile email lists, customize outreach templates, schedule sending etc. But the actual relationship building and value conveyance requires manual effort.

Q: What is an unnatural link penalty?
A: If Google suspects you are trying to manipulate rankings by building low-quality links too quickly, it may issue an ‘unnatural links penalty’ resulting in significant traffic loss. Avoid tactics like paid links, link schemes, and building thousands of exactly similar links to prevent getting penalized.

Q: Can I reclaim competitor links?
A: If competitors have earned links that naturally belong to your original content, you can securely reclaim such links through verified DMCA removal procedures. However, general link theft practices tend to carry high risks of getting penalized. Tread carefully before attempting to reclaim links from rivals.

Q: How long does it take for backlinks to impact SEO?
A: In most cases, quality backlinks begin positively impacting metrics like rankings and organic traffic within a few months. However, their impact also depends on other optimization factors. With consistent high-value links over 6-12 months, you can expect tangible SEO results.

Q: Should I disavow bad backlinks?
A: Link disavowal refers to asking Google not to consider specific low-quality links pointing to your site. If a manual review reveals toxic links from old campaigns harming your site, selective disavowal can offer remedy. However, routinely disavowing all bad links is not advisable anymore due to algorithm updates.

Q: Can I link to my site while guest posting?
A: Guest posting best practices require linking back to your site to build SEO value. However, avoid including self-referential links within the article body. Judiciously insert 1 relevant contextual link mentioning your brand in the bio/conclusion instead. Also convey genuine value first before requesting links in pitches.

Q: Which is better – manual outreach or automated linking software?
A: Manual personalized outreach almost always produces superior results compared to automated link requests using software. Taking the effort to build connections, convey value, and craft custom pitches results in higher link wins while minimizing risks associated with automation tools.

Q: What types of links work best for SEO?
A: Editorial links embedded within quality content from authority niche websites tend to offer maximum SEO value. Links in footers/sidebars or paid advertorial links also build domain authority but have lower impact on specific webpage rankings.

Q: Is link building still needed for local SEO?
A: For ranking higher locally, traditional link metrics hold lower importance compared to factors like GMB profiles, reviews, on-page optimization etc. However, quality links pointing to your website and location-specific pages can provide additional visibility. Focus on building citations and mentions on reputed niche directories, city portals and local publications instead of generic links.

Q: Can I automate broken link building?
A: The initial link auditing and prospecting process for broken link building can be automated using tools like Dead Link Checker. But when it comes to actually contacting website owners and suggesting replacement links, personalized manual outreach performs better to convey context and value, resulting in higher link wins.

Q: What is the best ratio of internal links vs. external links?
A: Most SEO experts recommend keeping a healthy balance between internal links pointing to other pages on your site and external links leading out to other sites. Generally, aim for around 50-60% internal links and 40-50% external links for optimal SEO value. Too many outbound links signals to search engines that your site lacks authority.

Q: Should I build backlinks to my homepage or inner pages?
A: Prioritize link building to authority content hubs and category pages on your site rather than the homepage. Since most of your cornerstone content with traffic potential sits on inner pages, securing backlinks directly to those pages can boost their search visibility more effectively.

Q: Is it okay to link out from my website?
A: Used judiciously, outbound links from your content to authority third-party sources can make your articles appear more credible. However, balance is key – linking out too frequently will leak authority and send visitors away from your site. For each page, aim to keep outbound links limited to 2-3 quality websites at max for optimal user experience.


Leave a Reply

Your email address will not be published. Required fields are marked *


July 2024


Recent Comments