Search engine optimization (SEO) packages refer to bundles of SEO services that agencies or consultants offer to help websites improve their rankings and visibility in search engines like Google. SEO companies typically create customized packages based on the client’s goals, budget, and needs.
Key elements of SEO packages may include:
- Technical SEO audit and optimizations
- On-page content optimization
- Link building
- Local SEO services
- Reporting and analytics
The goal of SEO packages
The main goal of SEO packages is to help websites get more organic traffic by ranking higher in search engines. This increased visibility and traffic can lead to valuable outcomes like:
- More visitors and potential customers
- Increased brand awareness
- More conversions and sales
- Better return on investment from digital marketing spend
Types of SEO packages
There are a wide variety of SEO packages suited to different needs and budgets:
- Basic SEO packages – Focus on fundamental on-page optimizations for improved crawlability and content. Usually best for new sites.
- Advanced SEO packages – Include technical site audit, in-depth keyword research, content strategy and creation, and off-page optimization techniques. Best for established sites looking to take their SEO to the next level.
- Local SEO packages – Tailored to help local businesses stand out in Google Maps and knowledge panels. Typically cover foundational optimization plus citation building and reviews management.
- Ecommerce SEO packages – Specifically target product and category pages for increased organic product visibility and sales. Includes features like feed optimization and schema markup implementation.
- Enterprise SEO packages – Full-scope ongoing SEO partnerships with large month-to-month budgets. Hands-on support from an assigned account manager and team.
The specific deliverables differ between providers, but may incorporate:
On-page optimization:
- Site technical audit and fixes
- Content gap analysis
- New content creation
- Optimization of existing content
- HTML improvements
Off-page optimization:
- Link building outreach
- Directory submissions
- Social engagement
- Reviews acquisition
Reporting:
- Ranking reports
- Traffic analytics
- Conversions tracking
- ROI monitoring
The duration and pricing of SEO packages factors in the included services, deliverables timeline, client type and monthly budget. Packages usually span 3-12 months with monthly retainers starting around $500 up to $10,000+ for enterprise sites.
Benefits of using an SEO package
There are many advantages to signing up for a customized SEO package over attempting optimization yourself or with piecemeal services:
Save time – SEO takes consistent effort over months and years. Let the experts dedicate resources so you can focus on running your business.
Access proven methodology – Packages bake in processes refined over years and hundreds of clients. Avoid wasted spend testing what works.
Ongoing optimizations – Packages span months with continual updates, not just one-off activities. This sustains momentum.
Custom fit – Packages tailored to your niche, targets and budget ensure the best ROI on spending.
Scales support – Packages come with account management proportional to spending. Enterprise packages even assign dedicated teams.
Convenient budgeting- Packages allow reliable monthly budgeting for optimization, without irregular agency project fees.
For most websites, signing up for a managed SEO package can provide the most efficient, effective path to growing organic search traffic and revenue. The key is partnering with an agency that offers packages specially crafted for your business type, goals and level of spend.
Key Takeaways
- SEO packages refer to bundled SEO services like site audits, content creation and link building offered by agencies to improve website visibility and search traffic.
- Goals include increasing visitors, brand awareness, conversions and ROI from organic search.
- Packages are customized by industry, budget and business needs over a 3-12 month timeline with monthly retainers.
- Benefits include time savings, methodology, customization, scalable support and budgeting over DIY efforts.
- Partnering with the right SEO agency provider for your niche is key to maximizing the value of packages.
Conclusion
As search engines get more advanced and competitive, having an expert SEO agency in your corner through managed packages provides ideal support. SEO packages tailored for your niche, goals and budget can drive impressive ROI through heightened organic visibility, more qualified traffic and new business from search engines like Google. Consider reaching out to reputable SEO agencies that offer custom packages to kickstart sustaining growth today.
Frequently Asked Questions
Q: How are SEO packages priced?
A: SEO packages are usually priced as monthly retainers spanning 3-12 months, starting around $500 per month up to $10,000+ for enterprise sites. Pricing considers included services, timeline and level of support.
Q: What results can I expect from SEO packages?
A: Quality SEO packages drive measurable organic growth every month. Expect to see increased site traffic, visitors from search engines, lower cost per acquisition and higher conversions over the contract timeline.
Q: How long until my site ranks with an SEO package?
A: Most sites see significant ranking improvements in 6-12 months with SEO packages. However, optimizing for competitive search terms can take longer depending on your niche. Discuss realistic timelines with your agency.
Q: Should I sign a long-term or short-term SEO contract?
A: Longer 6-12 month SEO contracts allow for sustainable momentum versus short 1-3 month deals. Be wary of agencies only willing to commit to brief contracts. However, start with a short 3-month test period before signing any long-term contract.
Q: What happens after my SEO package ends?
A: If you pause optimization efforts after a package ends, your rankings and traffic will gradually decline over 3-6 months. Maximum results come from ongoing, long-term organic growth strategies.
Q: Can I switch SEO agencies partway through a contract?
A: You can transition between agencies within a contract term, but it usually involves fees for early cancellation or hand-offs. To avoid disruptions, only partner long-term with an agency that consistently provides strong ROI.
Q: How can I learn SEO to manage it in-house?
A: Mastering organic search fully takes significant dedication. But take SEO courses, leverage tools like Moz and Ahrefs, and study Google’s help docs to grasp basics. Most find SEO agency expertise well worth the cost though.
Q: What SEO practices should I avoid?
A: Avoid shady tactics like keyword stuffing, hidden text, link schemes, article spinning, etc. Focus on ethical practices that provide value for searchers, in sync with Google’s quality guidelines.
Q: Can SEO work for any business type?
A: Yes – from local service businesses to ecommerce stores to blogs, SEO can drive ROI across verticals. Look for an agency experienced in optimizing sites specifically in your niche for maximum impact.
Q: Should I ask an SEO agency for references or case studies?
A: Absolutely – reputable agencies should share in-depth examples of results secured for real clients. Ask to speak to past clients to validate capabilities. Lack of references is a red flag.